Thursday, 8 September 2011

Introducing Denim Queen Zoe Jervoise




Fashion and textiles graduate Zoe Jervoise makes unique tapestries to amp up vintage Levi's denim jackets, shorts and shirts.

Fashion Editor's fallen for the off-beat bohemian vibe she's got going on - talk about a fast track to an individualist look.

Ellie Goulding, Marina Diamandis, Eliza Doolittle and Jaime Winstone are already wearing Jervoise designs.

The bespoke pieces (like this jacket) are all hand-stitched and sell for £600 upwards. For Autumn/Winter 11, Zoe's launched a new diffusion line too, with trademark embroidered touches on waistbands, lapels and so on. Expect to pay around £100 for a jacket or pair of shorts.

Buy it online at jervoisejackets.com and at Asos.com soon. For custom-made designs (starting at £300) email jervoisejackets@googlemail.com

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