Introducing Denim Queen Zoe Jervoise

Fashion and textiles graduate Zoe Jervoise makes unique tapestries to amp up vintage Levi's denim jackets, shorts and shirts.

Fashion Editor's fallen for the off-beat bohemian vibe she's got going on - talk about a fast track to an individualist look.

Ellie Goulding, Marina Diamandis, Eliza Doolittle and Jaime Winstone are already wearing Jervoise designs.

The bespoke pieces (like this jacket) are all hand-stitched and sell for £600 upwards. For Autumn/Winter 11, Zoe's launched a new diffusion line too, with trademark embroidered touches on waistbands, lapels and so on. Expect to pay around £100 for a jacket or pair of shorts.

Buy it online at jervoisejackets.com and at Asos.com soon. For custom-made designs (starting at £300) email jervoisejackets@googlemail.com