launched her collection in collaboration with Firetrap
earlier this week at London's Hazlitts Hotel
. Hitting stores at the end of September this year, Sunday Girl Jade Williams
told me how she'd been hands-on with the planning and execution of the launch. She'd picked up the flowers at Columbia Road flower market, dragged the plush green B&Q turf up the hotel's stairs with her own fair hands and her nan had baked the cakes for the afternoon tea. I was impressed!
went onto explain her love for art and sketching and how she'd used plaited hair extensions to design the equestrian-meets-vintage-Hermes-scarf inspired prints which decorated the silky dress, tank, shirt and lining of the leather jacket. "My boyfriend's a hairdresser and there were loads of hair extensions lying around his flat," she explained. "I plaited them to create a kind of rope effect."
With cowhide bags and a fantastical fur Russian hat forming the accessories and finishing touches of the collection, Sunday Girl
is the ultimate for lovers of girl-goth design.